Troubleshooting Your Marketing Marketing Articles | May 14 Cheap Rick Mahorn Shirt , 2002 Article Title: Troubleshooting Your MarketingAuthor: Alfred J. LautenslagerContact Author: al@market-for-profitsContact Publicist: exec@prforprofitsPublishing Guidelines: May be freely publish...
Article Title: Troubleshooting Your Marketing Author: Alfred J. Lautenslager
Contact Author: al@market-for-profits
Contact Publicist: exec@prforprofits
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Troubleshooting Your Marketing
? 2002 Market For Profits ? Al Lautenslager
Troubleshooting marketing is almost the reverse of planning your marketing. Think of all those things you would do in marketing your business, products or services, itemize them and analyze each one to see whether they are working or not. Once you understand these components, they can be isolated Cheap Grant Long Shirt , changed if necessary and re-tested for contribution significance.
Usually when you feel that marketing ins not providing some results or the results you had hoped for, it is due to one of 4 primary marketing components, and guess what? It is not one of the 4 P?s.
Although sometimes subjective, you must check to make sure that the message is clear, concise and attention getting to your audience. Does it create interest, desire and is there a call to action? Does the message relate to you Cheap Bill Laimbeer Shirt , your company, product or service or does it relate to the challenge that you are offering the solution for? If all is in order and the message is convincing or purposeful, consider on of the other components. Sometimes there is one or more message that is ideal for the respective marketing situation. It is still ok to test messages. Testing always is a tradeoff to what?s working now. If the message you have is working now, it may be reaching your goal and you may decide not to mess with it.
The Vehicle
The definition of a vehicle is something that takes you somewhere. If it is not taking you somewhere and you want to go Cheap Grant Hill Shirt , you need to change vehicles. The same thing applies to your marketing. You may be using a nice letter in an envelope that appears as promotional in nature and is automatically discarded by the receiver when a postcard would do the job and be more effective. You might be trying to use television advertising when radio would be better. This is common in the business to business market. Another vehicle that sometimes is ineffective is a sales person with poor appearance, poor demeanor or poor selling skills. That would be the wrong vehicle to carry your marketing message to your customerprospect. In today?s world of technology, different audiences require different medium as compared to marketing of yesterday. This all has to be considered. If its not working and you know you have the right message for the right audience but its not getting communicated, change the vehicle Cheap Christian Laettner Shirt , test its effectiveness and make the necessary corrections to optimize your marketing.
The Consistency of the Message
This really has to do with the frequency your message is communicated to your target audience. Someone once said to me, ?I tried direct mail once and didn?t get any business.? There are all kinds of statistics out on how many times someone must be exposed to you or your message before they take action. Once is certainly not ideal. Most will say 6-8 times while others have said even higher. This being the case, have you given your message a chance before you stop or change it? Usually the person that tires of the message first is the marketer himherself. Usually the target audience doesn?t remember like the sender and still has potential for impact when receiving the message. Does this mean once a day, you communicate your marketing message? Usually not but sometimes you see or hear something related to consumer brands daily Cheap Joe Smith Shirt , e.g. Coca-Cola. This must be measure against audiences tiring of your contacts and effectiveness. In the case of direct mail, once per month is probably optimal. In the case of direct sales, it depends on the sales cycle, the stage of the relationship and the magnitude of the sale. Different audiences will require different frequencies of messages. Each must be evaluated as to the optimum effectiveness. If it?s not enough Cheap Mateen Cleaves Shirt , change it. If it?s too much, change it. Consistency and frequency is just one more component to be evaluated when troubleshooting your marketing.
The Target Audience
We?ve all heard the saying about what is heard if a tree falls in a forest and no one is there to hear it. The same anecdote can apply to marketing when it comes to the target audience. You could have the best marketing message ever, the best vehicle over and over and if the right potential buyer doesn?t receive your message, nothing gets marketed; no one acts. Putting yourself in front of a potential buyer is the key to marketing and selling. No potential buyers? No selling. The right target audience might be the right segment Cheap Isiah Thomas Shirt , the right niche within a segment or the right people within a niche. If you are marketing to banks, are you marketing to the bank President or the branch manager? If you are marketing to manufacturers are you marketing to the operations department or the purchasing heath slater . Wholesale JerseysCheap Jerseys From ChinaCheap Jerseys From ChinaCheap Jerseys WholesaleCheap Jerseys Free ShippingCheap Sports JerseysCheap MLB Jerseys ChinaCheap Soccer HatsCheap Hockey JerseysCheap Football Jerseys
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