How to Convert PSD to HTMLXHTMLCSS? Posted On : Jan-12-2011 | seen (174) times | Article Word Count : 382 |
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If you are in ANY type of tourism business, read this article if you want to learn the secrets used by this rafting tour operator that yielded them huge increases in sales and profits in a SUPER competitive marketplace.
It doesn't matter if you are a small B&B or promoting an entire country Wholesale NFL Jerseys Cheap , this case study we'll share in two parts will give you a road map of succes, lower your tourism marketing costs and help you avoid costly mistakes.
----------- Brief history of Company-----------
Whitewater Excitement, Inc. (WWE) was founded in 1978 providing river rafting trips on the South Fork of the American River in Northern California Wholesale NFL Jerseys Free Shipping , 3 hours east of San Francisco. WWE was one of the early rafting companies in this region without much competition. Over the past 25 years, the area has become very competitive with over forty rafting companies on the same rivers. WWE business had gone up and down over the years, trying to move ahead but with little success.
The following is an outline of the major tourism marketing Wholesale NFL Jerseys From China , E-marketing and communications changes and strategies Adventure Business Consultants (ABC) planned and managed for the 2003 & 2004 season and the specific rewards that have been harvested WWE's efforts.
The first and most important step was to modify WWE's marketing message (words) to showcase their many years of experience, their professionalism and thousands of guests they have had. The marketing message (copy) and graphic changes were made to create higher consumer confidence, sense of safety and to distinguish them from their many competitors. WWE also enhanced an existing ?5 Star - Satisfaction Guarantee? program and with a new corresponding ?Satisfaction Guarantee? icon to showcase WWE's commitment to quality Wholesale NFL Jerseys China , safety and customer service.
All the new copy (copy = words) and graphic changes in WWE's marketing message were applied to their primary marketing materials: color brochures and web site, . The strategies outlined below to increase prospects, would have done little to increase sales Wholesale NFL Jerseys , if WWE had not also improved WWE's marketing message at the same time.
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